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Customer

A Customer is a shopper on a Storefront, who's primary purpose is to create Orders. A Customer has an account that he or she logs into, addresses to use for Shipping or Billing, and a history of previous shopping for the Storefront and DemandHq.

In general, DemandHqs, or more specifically Storefronts, exist to court Customers to the site, then convince them to place Orders.